The Real Estate sector is an emerging sector in Pakistan which is growing at a fast pace and contributing a lot to the economy of Pakistan. With many new societies appearing regularly, the real estate business is growing vastly.

In the past, real estate management has been different to what it may be soon. With involvement of so many real estate agents and parties, it has been hard to keep a check and balance from the government’s side. Often the sector has been accused of financing terrorism, money laundering and other such activities.

In a recent and important development, the government of Pakistan will ask real estate agents to not only check but also share the credentials of people buying and selling property in Pakistan with the FBR.

To prevent terrorists from easily buying property in Pakistan as well as adhering to the conditions of FATF in accordance with the UNSC resolutions, it will soon be compulsory to share the information of all buyers.

On August 17th 2021, the National Coordination Committee met with the representatives of real estate agents and senior FBR officials to discuss the details further

To further help the real estate agents, the FBR will also provide an application with a list of 4500 suspected terrorists which is to be updated regularly. The list also contains terror financiers, money launderers and persons banned from organizations and was developed by the UN.

All real estate agents will have to cross check all buyers from the list and in case any name or CNIC matches any from the list, the authorities will be alerted by generating a Suspicious Transaction Report. Besides the cross checking, the real estate agents will have to maintain a record of all buyers and sellers of properties.

In addition, all buyers and sellers will also have to submit forms with information about the actual owner of the property. It is common to see third parties often selling or buying property on behalf of someone else, so this allows FBR to not only get the required information about the actual owner or seller but also to be able to trace the person with the money trail.

Real Estate Marketing is one of the most crucial facets. It’s more than just telling people about real estate, but getting actual work done. Without marketing, you can be the best among your competitors, but it will be difficult for people to find you or even know about you . 5 C’s of real estate marketing will help you to reduce that difficulty.

In any case, great marketing – the stuff that works, gains customers and raving fans, and starts conversations – is quite often about the client, as opposed to about us. The successful brands in the real estate market are making huge followings since they are advertising in a credible way, bringing creative content and engaging humor to attract customers. In any real estate case, above all, they are talking with their clients about their clients.

Today, in real estate the places and ways in which we can market ourselves are endless. From channels, shows, videos, ads, billboards and influencers, customers encounter more ads and consume more information than ever before. To bring unique content and attract attention is very important.

To help you here are 5 C’s of real estate marketing to remember.

Customer

The most important element of any good marketing strategy is the customer. Who is your target market? What don’t they know? What do they require most? How would they define value? In the event that you can address these inquiries you are looking great so far.

In real estate you need to make the audience believe that you are helping them, collecting all the necessary information for them, and engaging them in a conversation. A simple but effective way to ensure that the customer is your main target, is to see how often you used the word ‘I’. Replacing the letter ‘I’ with ‘you’ and rephrasing the sentence can make a huge difference in your tone and focus.

Content

Once you have decided who your target audience is, it’s time to create a content plan. The crucial part of real estate marketing is what to say and where to say it.

Creating a content plan before-hand removes the frustration of thinking and worrying about what to say when you need to communicate.

For the first step in real estae marketing , start with brainstorming and find the pain points of your customers while selling or buying a house. These pain points will act as an opportunity to solve a problem or create value.

Now make a list of all the ways you communicate with your clients, social media, and newsletters, print marketing etc, and include everything. Realize the ways you can utilize those tools and touchpoints to help solve your customer’s pain points.

This creates your content plan which will help you determine what you need to say and where.

Creativity

Coming up with creative, eye-catching and unique content is important as it keeps your customers interested. This will not only keep your customers informed but they will spread the word and you will gain followers. Research on articles and content your competitors have and add something unique to stand-out.

Conversation

You need to make the customers believe you have their best interest in mind. Create posts and content that starts a conversation and rephrase your sentences by replacing the letter I with you.

Consistency

Consistency is the main ingredient that makes the entire strategy work. It’s not just about being consisting in posting or email on a daily basis, but most importantly being consistent with your values, voice and messages.

In real estate your marketing not only reflects how you tell a story of your audience but your beliefs and what you want to be known for. Make sure to work hard and be consistent!

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